company culture
Xu Fuji formed a unique corporate culture in the process of establishment, operation and development,
Integrate corporate spirit, goals and values organically and inclusively to unify the will of employees and gather their strength.
We have always adhered to "goal-driven, values-oriented" as the driving force for progress, and promote the realization of Xu Fuji's century-old brand vision.
Cultural spirit
Vigorous and professional. Continue to surpass
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vitality
Initiative · Innovation · Interaction
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Professional
Rigorous · Learning · Efficiency
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Continue to surpass
Surpass yourself, surpass others, and continuously improve
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Staff ambassador
Employee ambassadors are outstanding Xu Fuji employees with professional ability, appeal and dedication. They use their good image to spread positive energy within the company, calling on and driving all employees to a more professional, innovative and energetic attitude Complete various tasks and actively practice TRE values.
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Long-term service employees
Xu Fuji has long-term service awards to encourage and reward employees who have served the company for a long time, express gratitude and recognition for their years of loyalty and dedication, thereby enhancing the sense of honor, pride and sense of ownership of all employees, and promoting the company to be more corporate. The corporate culture atmosphere of orderly integration and harmonious development.
Mission statement
Develop the century-old Hsu Fu Ji brand, provide safe, healthy, nutritious, and delicious sweets, bring joy to consumers all the time, establish a sustainable organization with integrity, professionalism and continuous excellence, and cooperate with employees and shareholders , Customers and business partners share value and beauty together.
Values
TRE Star
At Hsu Fu Chi, our values are derived from respect (Respect), building trust (Trust), and pursuing excellence (Excellence).
We advocate the value concept of "everyone practises TRE", we recognize excellent behavior in line with values, and we encourage employees to make a difference.
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Trust
Integrity and reliability, open communication, fulfill responsibilities
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Respect
Integrity and reliability, open communication, fulfill responsibilities
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Excellence
Keen learning, excellent execution, innovative leadership